Through engagement advertising, we enhance the quality of traffic to your website, helping you achieve your performance goals.
With efficient retargeting, server-side tagging, and specific onsite measures, we boost performance and achieve a four- to fivefold higher ROI.
Site
Engagement
Our Engagement is only counted after eight seconds of active interaction on your website. In the first few seconds, users are still deciding whether the content captures their interest. After this phase, traffic stabilizes and turns into high-quality, engaged visitors who support your performance goals.
We optimize engagement traffic and focus on KPIs such as clickouts, lead generation, shopping carts, sales, and app installs.
With the tracking and analytics software fusedeck® , we monitor and analyze user behavior in every session. Based on this data, we create target groups and categorize them by their score (Suspect or Prospect) into different segments.
Thanks to this activity detection, a tailored modal/toaster is deployed, which can significantly boost the success of your campaign.
Retargeting is crucial for achieving your performance goals—when used correctly. Due to modern browsers and the upcoming deactivation of third-party cookies, traditional cookie-based tracking is no longer reliable.
With fusedeck®, we send events via server-side tagging to third parties like Meta, Google, and TikTok—after obtaining consent in the EU.
This increases the match rate by 100% compared to the traditional method.