Press Release
cptr acquires Wagawin Europe
Zurich/Munich, November 26, 2024
The leading Swiss MarTech company cptr (formerly Capture Media) based in Zurich is becoming the new owner of Wagawin Europe, headquartered in Munich. With this strategic move, cptr aims to significantly strengthen its market presence in Germany and further expand its position in the German-speaking market for Engagement Advertising combined with cookieless tracking.
The acquisition lays the foundation for a groundbreaking partnership. Both companies are recognized as experts and market leaders in engagement advertising among media agencies and advertisers in their respective markets. By combining their complementary product portfolios, existing and new clients will benefit from more comprehensive solutions across the entire digital marketing funnel.
cptr anticipates that the acquisition will provide a substantial boost to cptr Germany’s market operations. The company also plans to accelerate its expansion into other European markets, with the goal of becoming the leading European MarTech provider for Engagement Advertising.
“The synergies created by merging our product portfolios bring significant added value to the digital advertising market. Wagawin’s products perfectly complement our existing offering and enable us to provide tailor-made, innovative solutions that meet the market’s growing demands. This acquisition marks a major milestone in our growth strategy and underscores our commitment to delivering the best possible solutions and outstanding service to our clients,” explains Sandro Albin, Co-Founder and Managing Partner of the cptr Group.
As part of this transaction, André Mendo, former Managing Director of Wagawin Europe, will take on the role of Country Manager and drive the business expansion of cptr Germany.
Additionally, Nicolas Leonhardt, CEO of Wagawin, will support the Swiss company in an advisory capacity during the integration process to ensure a smooth transition.
“This acquisition marks the successful conclusion of the European realignment we began 12 months ago. With optimized processes and an expanded product portfolio, our European operations are now highly profitable. This step now gives our clients in Germany and across Europe access to holistic, transparent, and above all, high-performance solutions in digital marketing,” says Nicolas Leonhardt.
The Wagawin brand is expected to remain in Europe until spring 2025. By then, the integration and complete transition to cptr Germany is set to be completed.
About cptr (formerly Capture Media):
Founded in 2016 in Zurich, Capture Media (now cptr Group) is the leading provider of Engagement Advertising solutions in Switzerland, Austria, and Germany. The company delivers unparalleled performance in awareness generation, user engagement, performance marketing, and a privacy-compliant cookieless tracking solution.
About Wagawin Europe:
Wagawin develops Engagement Advertising solutions for the open web. In addition to high-quality creatives, the focus lies on collecting data and insights directly from interactions with ads. This data enables cross-campaign optimization across all relevant digital platforms and demonstrably leads to significantly improved results.
Wagawin Europe was founded at the end of 2023 and is owned by the W² Group based in Munich. In addition to Wagawin Europe, W² Group also operates Wagawin Asia, founded in 2018 and based in Singapore, which is not part of the transaction described here.