Conversational advertising 101: What it is and how it works

Are you tired of seeing the same old traditional digital ads that lack engagement and result in ad blindness?

As a result, brands are struggling to capture the attention of their target audience which can have a significant impact on the effectiveness of their advertising campaigns. To overcome ad blindness, advertisers should consider using more engaging and creative formats to interact with their audience.

Conversational advertising is becoming increasingly popular among brands as Conversational ads are designed to create a more interactive and personalized experience for the consumer. Let’s a closer look at what conversational advertising is and how it works.

What’s conversational advertising?

Conversational advertising refers to a digital marketing strategy that uses personalized, two-way communication between brands and consumers to promote the brand, products or services. These ads typically encourage to engage with the brand in a conversational manner, allowing for more meaningful interactions and better customer experiences.

How does it work?

Let’s take a look at our Conversational ads. We all know it as the audience engagement technology for the open internet – but how does it actually work?

Instead of creating a traditional display or video ad using a static image or simple video, we incorporate communication elements know from day-to-day smartphone usage, making the ad itself interactive and allowing for a conversation to happen right there. So, users engage with the ad, sharing their thoughts, interests and preferences directly with the brand, unlocking unique audience data and insights.

Unlike static ads, conversational ads enable brands to enter real-time conversations, making users more likely to engage with the brand and remember the advertising message. Furthermore, it’s a more efficient and cost-effective way to reach your target audience.

Discover the power of conversational advertising!

As technology continues to advance, conversational advertising is likely to become an increasingly important part of the digital advertising landscape. And we at Wagawin are making conversational advertising the gold standard. 🏆

Want to get started with conversational ads? Talk to our experts and start a conversation today!

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