A new case study has been published showcasing the great collaboration between Wagawin, Mindshare Philippines and TRESemmé (Unilever).
This partnership leveraged Wagawin’s innovative conversational advertising technology to drive engagement and collect high-quality audiences for activation on Social.
Take a look at the key performance indicators that illustrate the success of this innovative campaign:
➡ Engagement Rate: A remarkable 2.78%, demonstrating the power of conversational advertising.
➡ Audience Collection: Over 150,000 users have been collected and segmented according to their answers.
11.11 Mega Sales:
- Conversion Rate: +163%
- Return on Advertising Spend (ROAS): +148%
12.12 Mega Sales:
- Conversion Rate: +20%
- Return on Advertising Spend (ROAS): +43%
The audiences collected by Wagawin’s conversational technology have been activated in Facebook to drive sales. Wagawin audiences outperformed all the other audiences by far. TRESemmé was not only able to increase its conversion rate but also its return on advertising spend (ROAS).
This successful collaboration shows the power of conversational advertising. Wagawin delivered above benchmark engagement rate and drove a significant uplift in return on ad spend.
