CONVERSATIONAL ADS: INTELLIGENT CONVERSATIONS FOR PERSONALIZED ADVERTISING
Our Conversational Ads remain at the heart of Wagawin Europes expanded portfolio. In the course of expanding our possibilities, we have decided to no longer refer to our formats as Living Ads. These intelligent dialogs in the form of interactive communication between the advertiser and the user make it possible to determine the highest affinity of a user to an advertised product or service.
From now on, our conversational ads are not just limited to mobile devices. We are pursuing a multi-device approach that covers mobile, desktop, digital-out-of-home (DooH) and connected TV (CTV) platforms. The use of proprietary AI enables effective scoring that distinguishes less relevant from highly relevant users. The service includes creation, conception, inventory, campaign optimization, reporting and first-party data, which can also be activated in customer DSPs or social channels for improved campaign performance if desired.
AUGMENTED REALITY EXPERIENCE: UNLIMITED CREATIVITY FOR VISUALLY APPEALING ADS
Our augmented reality experience takes conversational ads to the next level. We develop a concept that enables the targeted audience to experience the product virtually.
We create high-quality virtual 3D models of the product and program appealing AR visuals that present the product in various scenarios. This AR experience is then activated via QR codes that are placed on posters, in online ads, in TV commercials and in print ads.
When the QR code is scanned, the AR application opens on the smartphone and the user can see the product in 3D while navigating through different virtual environments or viewing angles.
This augmented reality experience presents the product to the audience in a unique and exciting way.
One example in the tourism sector could be that potential travelers can navigate through a virtual version of the destination. They see 3D models of the most important sights, receive information on historical sites and can even imagine what it would be like to stand in certain places. The same could also be implemented for accommodation. The AR application allows customers to virtually walk through selected hotels or accommodations. They can look at the rooms, explore facilities and even see the view from their rooms.
Another example of an augmented reality experience from the automotive sector could be an AR car configurator. This enables the customer to place a virtual 3D model of the desired car in the real world and configure it according to their own ideas. This AR experience offers customers an immersive opportunity to experience their dream cars in their real environment and customize them according to their own ideas before making a final decision.
TARGETING RECOMMENDATIONS: EFFICIENT TARGETING WITHOUT IDENTIFIERS
The ability to deliver targeting recommendations allows us to connect with audience insights from conversational ads and public information from social media channels. With the help of deep learning and AI, this information is aggregated and translated into targeted recommendations for the respective target group. These can be activated directly in DSPs and social channels, and the results show a significant increase in efficiency without relying on identifiers.
With these innovative approaches and our expanded product portfolio, we are setting new standards in the digital advertising world and offering you a variety of creative and efficient solutions for your campaigns.